IMAGINE A SITUATION where your travel booking platform is an interactive part of your holiday plans. Based on your choices, moods and aspirations, the platform could integrate and recommend destinations. Not just that, it could even give you an immersive peek into that destination be it marvelling at the Northern Lights or the Great Barrier Reef; you could actually 'be' there with your travel partners in the metaverse-while sitting in your living room.
Travel and technology are all about going beyond and seeing the yet unseen. The expanse of self-service technologies has limitless potential. Indeed, technologies such as virtual reality (VR), augmented reality (AR), Artificial Intelligence (AI), and the Internet of Things (IoT) have already started reshaping how we look at travel. Future developments in the coming years will only accentuate this trend further. From no-contact flight boarding, our mobile phones could ensure the correct temperature of rooms and amenities customised according to preferences and health conditions at the time of hotel check-ins.
Technology has had a seminal impact on travel, and its effect will be more visible over the next 20 years, providing people with convenience, safety, and fewer touchpoints. However, we must remember that travelling is, after all, a transaction in experience. We travel for enjoyment, to discover fresh delights and mysteries, to engage with nature, and experience new joys. While technology is rapidly assisting in making that experience more complete and immersive, it will never be able to replace the actual experience of physical travel.
この記事は Business Today India の February 19, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Today India の February 19, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
"Inaction is worse than mistakes"
What was the problem you were grappling with?
TEEING OFF WITH TITANS
BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME
AI FOOT FORWARD
THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.
Decolonising the Walls
ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.
CHOOSING THE CHAMPIONS
The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.
'INDIA IS AT AN EXTREMELY SWEET SPOT'
The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more
FROM CRISIS TO TRIUMPH
Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing
AT A CROSSROADS
BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.
EXPANSIVE VISION
Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach