In 1922, Jehangirji Behramji, one of six brothers, set up a distillery in Aswa in the coastal region of present-day Maharashtra to produce spirits from exotic fruits and flowers for the royal families of the region. A 102 years later, his great grandson, Hamavand Chinoy, is taking the familyâs legacy forward by launching two premium mahua spirit expressionsâSix Brothers 1922 Resurrection and Six Brothers Small Batch (Original), as an ode to his great grandfather and his brothers. âSix Brothers 1922 Resurrection is Indiaâs first luxury heritage spirit,â says Chinoy. It is a limited edition of 102 bottles (branded as Mahura), each priced at `1.02 lakh.
In the mid-1980s, the Chinoy family established the South Seas Distilleries in Dahanu, just a few kilometres away from Behramjiâs. It has the countryâs largest copper pot stills and is one of the biggest commercial producers of malts. Sticking to its legacy, it has also been producing mahua for local consumption. Over the years, it has built up stock, all stored in oak barrels. And so it is that the Six Brothers 1922 Resurrection is not only double-distilled in copper pot stills; it is also aged. âThink of it as a fine single malt, since the process is quite similar,â says Chinoy.
The mahua flower, also known as mahura or mohua, is native to the Indian subcontinent. It blooms in spring, releasing a strong fragrance and offering a sweet taste due to its high sugar content. It primarily grows in the forests of western, eastern, and central India, and for centuries, a fermented version of it has been consumed by the locals. While it was once cherished by royalty, with a change in tastes and the advent of foreign liquor, it lost its reputation and began being referred to as âcountry liquorâ. However, efforts are currently underway to alter this perception.
ãã®èšäºã¯ Business Today India ã® December 08, 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Business Today India ã® December 08, 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
"Focus on the challenge of each customer"
SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company
PEDAL ON THE FUTURE
THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY
BREATHE EASY
Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference
The Taste of India in a Glass
FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN
LOOK BEFORE YOU LEAP
IN 2025, INVESTORS WILL NEED TO FACTOR IN VOLATILITY ACROSS ASSET CLASSES
MISSING ADVISORS
INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE
TURNING A CORNER
SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE
REALITY CHECK
INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?
TRUMP'S TRADE TANGO
The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?
"The essence of the Trump administration will be transactionalâ
Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more