When there is a marketing playbook, team members may develop content or start a new interaction without reinventing the wheel. This document is a helpful reference guide that should be shared with both internal teams and creative agency partners as a way to ensure that all stakeholders - within your organisation and outside of it-are producing content that fits the company's overall vision.
And the playbook isn't just for the content stakeholders to consult. Everyone with access to the playbook, will realise where they fit into the marketing picture, improving meaningful contributions across teams. The marketing playbook thus provides a complete map of how your organisation markets itself, and focuses primarily on deployable strategies and deliverables that can be created at a moment's notice.
WHY HAVE A MARKETING PLAYBOOK?
Marketing today is so sophisticated and dynamic that it's easy for deliverables to fall short of their mark, if there's no overarching plan. A trustworthy, all-inclusive and updated marketing playbook can ensure that even the most complex content strategies come together, regardless of overall campaigns or channel-specific activities. Advantages of a marketing playbook are as follows:
• It provides communication planning guidelines, drives consistency across markets and enables the sharing of best practices.
• A playbook records and shares insights (e.g., web analytics, econometric modelling) and applies them across markets, products, and/or services.
• It saves diverse teams the time involved in initial planning and conserves the energy and resources that go into implementation.
WHAT GOES INTO A MARKETING PLAYBOOK?
ãã®èšäºã¯ Businessworld India ã® December 17, 2022 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Businessworld India ã® December 17, 2022 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Is Leadership Without Hierarchies Possible?
LEADERSHIP IN THE current era is more challenging than ever before.
The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter âKaapiâ has always been a significant part of our tradition.
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences