EISHIN CHIHANA is a man on a mission. Since taking charge as chairman of Yamaha Motor India in November last year, he has criss-crossed several states, towns, districts and villages with a single-minded focus. He wants to understand the needs and requirements of the diverse Indian population with regard to mobility, particularly two-wheelers. Of course, he has been tasked with making the India operations continuously profitable on a quarterly basis. The bigger aim is to more than double the turnover of Yamaha Motor India in the next five years. A stiff target indeed, but he is confident of achieving that.
Yamaha is an important player in the Indian two-wheeler market. It is, in fact, a leading exporter of ‘Made in India’ bikes and scooters. In the domestic market, it just crossed the Rs 7,000-crore-mark in revenue, generating a small operational profit, industry insiders say. This has been made possible by shifting focus from the mass market two-wheelers to more premium offerings.
Yamaha Motor made its initial foray into India in 1985 as a joint venture with Escorts. In August 2001, it became a 100 per cent subsidiary of Yamaha Motor Japan (YMC). In 2008, Mitsui & Co. entered into an agreement with YMC to become a joint investor in India Yamaha Motor (IYM). IYM makes its bikes and scooters at its two state-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu).
この記事は Businessworld India の 27 August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Businessworld India の 27 August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.