Reshaping the Insurance Landscape with New Narratives

Policybazaar.com leverages innovation and technology to introduce greater transparency into buying insurance products

- Poonam Singh , Reema Bhaduri

IN INDIA, SELLING insurance has historically proved challenging. Policybazaar.com, a prominent insurance marketplace has, however, emerged as a key player. The company focuses on education, empowerment and technology to promote insurance coverage, increase customer awareness, and revolutionises the insurance industry in India. Sarbvir Singh, CEO of

Policybazaar, emphasises the importance of raising awareness about the need for financial security in unforeseen events. The company leverages innovation and technology to introduce greater transparency into the system, a crucial factor in gaining customer trust.

Policybazaar.com believes in customising insurance products according to the needs of consumers, rather than a onesize-fits-all approach, enabling it to adapt its offerings to the requirements of consumers in rural areas. Recognising the significance of accessibility, especially in rural areas, Policybazaar.com utilises technology to provide end-to-end digital solutions to its customers. Its in-house integrated platform, PB Meet, enables video conferencing, screen-sharing, and audio calling. The company also mitigates fraud through its digital access. Policybazaar.com has opened offline stores to provide existing customers with a physical touchpoint through feeton-the-streets advisors available at over 180 locations.

PB Fintech