The youth of today are significantly distinct from those of the previous years. They are visionaries and dreamers who venture out into the world to bring about changes and build enormous empires. With today’s youth, we see new challenges and as they say, with new problems come new solutions.
These realities have given birth to mPokket, a fintech platform that has solutions for every young individual’s needs. Headquartered in Kolkata, it specialises in providing college students and young professionals instant personal loans, taking care of people’s financial needs who might not have access to conventional banking services or credit facilities, all over the country through mobile apps, leveraging digital technology to simplify the loan application and approval process, making it faster and more accessible compared to traditional lending institutions.
The platform today has a bigger impact due to its emphasis on more intelligent underwriting, simple onboarding, and partnerships with ideal vendor partners. Almost 90 per cent of its customer base benefits from algorithmic underwriting and speedier processing in 2023, compared to 12 per cent in 2022.
Tailoring Youth’s Needs
The most unique element mPokket offers is its target audience. While other fintech businesses might cater to a wider customer base, mPokket focuses on a particular group of people, recognising their issues and accommodating its services accordingly.
この記事は Businessworld India の 29 July 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Businessworld India の 29 July 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Is Leadership Without Hierarchies Possible?
LEADERSHIP IN THE current era is more challenging than ever before.
The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences