THE MAN WHO LED PEPSICO'S HOME RUN INTO INDIA
Businessworld India|14 Jan 2023
Suman transited recently, I have a deep sense of gratitude, a feeling of quiet joy for what he did for all of us.
- Subroto Chattopadhyay
THE MAN WHO LED PEPSICO'S HOME RUN INTO INDIA

I would never exchange the productive years, the wonderful colleagues who are now friends, the finest brands in the world and those intense crisp meetings, the long gruelling AOPs and Strat Plan sessions with Suman.

THIS IS MY MODEST contribution to the memory of Priya Mohan “Suman” Sinha to whom I owe much. Before I write about Suman and Pepsi I have to mention that PepsiCo opened its innings in India with Ramesh Vangal and his band of outstanding managers who launched brand Pepsi in India in the late 1980s. For the record, Pepsi was the first FDI ever on a road that was rough and twisted. Suman took over the leadership of PepsiCo in the mid-1990s.

Launching a mix of a brown and greenfield venture is in itself very challenging, and to set up complex bottling systems, navigating regulatory norms, setting up distribution, building brands and supply chains, makes it an exhilarating ride. All this has to be done by rapidly recruiting a pool of talented and committed people – this is not easy.

And in PepsiCo’s case, the company was up against an 800-pound gorilla called Coca-Cola. Those who have been in the game, would realise how difficult it is to battle for a sustainable business in these circumstances. PepsiCo did this and more with great style and flourish. That’s a lot of heavy lifting.

Many would remember that the Pepsi launch in India was, in a word, grand. The advertising sizzled as it created a new paradigm, using celebrities like never before, who in turn believed that being a part of Pepsi added to their brand value. Film stars and cricketers lined up and were woven into the story by Ravi Dhariwal, Sanjeev Chaddha and Vibha Rishi. The likes of Shishir Lal and Gautham laid the business pipelines and Brand Pepsi soared. It was a large cast.

この蚘事は Businessworld India の 14 Jan 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Businessworld India の 14 Jan 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

BUSINESSWORLD INDIAのその他の蚘事すべお衚瀺
MEMORIES & IMPRESSIONS
BW Businessworld

MEMORIES & IMPRESSIONS

Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.

time-read
3 分  |
October 19, 2024
The Robotaxi Market
BW Businessworld

The Robotaxi Market

The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.

time-read
1 min  |
October 19, 2024
And the Nobel Prize Goes to AI
BW Businessworld

And the Nobel Prize Goes to AI

The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.

time-read
1 min  |
October 19, 2024
Ola Electrified
BW Businessworld

Ola Electrified

Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.

time-read
1 min  |
October 19, 2024
Sharp Slide in Industrial Output on Eve of Deepavali
BW Businessworld

Sharp Slide in Industrial Output on Eve of Deepavali

India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.

time-read
1 min  |
October 19, 2024
Heralding the Solar Era with Sustainable Electrification
BW Businessworld

Heralding the Solar Era with Sustainable Electrification

RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more

time-read
2 分  |
October 19, 2024
A WELL-GREASED MACHINE
BW Businessworld

A WELL-GREASED MACHINE

The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar

time-read
4 分  |
October 19, 2024
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
BW Businessworld

DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH

For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh

time-read
7 分  |
October 19, 2024
Disruption Ahead: Beyond Organisation Charts and Structures
BW Businessworld

Disruption Ahead: Beyond Organisation Charts and Structures

ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.

time-read
3 分  |
October 19, 2024
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
BW Businessworld

Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment

We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.

time-read
2 分  |
October 19, 2024