Nilesh Kambli
Chief Financial Officer
Star Health and Allied Insurance Company Limited
What strategy are you implementing to retain and further expand your market share as well as strengthen your presence in the rural parts of the country?
We are expanding our market share by sticking to our core strategy of:
Leveraging our strong brand in the retail health insurance sector to attract quality agents and build our agency distribution network. Agency plays a vital role as retail health is an assisted sale product.
Expand use of alternate distribution channels, such as our corporate agent banks channel and other channels (including digital channel) that complement our agency network.
Expand our offerings of innovative and bespoke products (disease-specific, demographic-specific and geography-specific products) and wellness benefits, including tele-medicine, that are tailor-made to our customers' needs.
Utilise the digitisation of our business to improve operational efficiencies and customer service.
Expand into newer markets including underpenetrated rural areas with population of less than 1 lakh.
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