For others, a goal. A million in profit is a form of financial security-or at least the freedom to take some risks. A million in revenue is a marker point where business models are proven and investors start calling. For experienced entrepreneurs, a million dollars might be a unit they now measure in the tens or hundreds. But however many millions you have, it's always a metric of note.
On the following pages, we'll chart many paths to getting there-from founders, investors, fundraisers, and other experts. You'll learn how to build a $1 million business in a weekend, how to earn your first million tax-free, how to ask for a million dollars, and how a number of other entrepreneurs plotted and problem-solved their way there. All of it goes to show that if you haven't made a million yet, it's never out of reach.
IF ONE MILLION DOLLARS IS YOUR GOAL...
How do you make it? And what does it actually get you? The cohosts of the popular podcast
MY FIRST MILLION
(who made many multiples of that themselves) share what they've learned.
Sam Parr and Shaan Puri think in millions. They've both had notable exits for many millions (Parr sold his newsletter company The Hustle to HubSpot, and Puri sold his video streaming company Bebo to Twitch). Together, they cohost the chart-topping podcast My First Million, where they kick around business ideas with successful entrepreneurs.
Both agree: A million dollars sounds sexy, but it's not an end goal. "When you have a million bucks, you're not making tons of investments," Puri says. "You can't just live off it forever, unless you're living a really minimalist life. So you should ask the question, 'At what thresholds do things actually change, versus what are the arbitrary numbers that just sound good?""
Here, they discuss the true value of a million dollars, and the strategic path to your first million (and many more).
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The $20 Bill That Became Priceless
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did-and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.
THE BEST MARKETING DOLLARS I'VE EVER SPENT
Great marketing doesn't require huge budgets. We asked franchisees and franchisors to share their best marketing ROI-and their stories (on the following pages) will inspire you.
READ THIS BEFORE MEETING A FRANCHISOR
Thinking about buying a franchise? You should meet the franchisor-and you should know exactly how to approach that meeting-to ensure you're making the right decision.
THE BOLDEST NEW IDEAS IN FRANCHISING
These eight innovative businesses are now franchising-and maybe in a few years, they'll be climbing the Franchise 500 list too.
5 BRANDS GROWING IN LEAPS AND BOUNDS
Want to know how to rocket up in the Franchise 500 rankings? These brands all jumped over 150 spots since last year-and they're sharing the strategies behind their growth.
FRANCHISE 500 TOP 10
Meet the Leaders of the Franchise 500
TAX STRATEGIES TO MAKE A DIFFERENCE IN 2025
Your taxes won't go up this year. But you can still find new ways to decrease your burden.
HOW TO CLOSE THE SALE (EVEN WHEN THEY SAY NO)
I'm the world's leading door-to-door sales expert. I've heard ânoâ endlessly. Here's how I close sales anyway-and how you can too.
'The Sword We Refuse to Die On'
Some people tell Chip and Joanna Gaines to play it safe, and to keep doing what made them famous in the first place. But they're ready to take more risks-because that's the entrepreneurial way.
Are You Feeling the Squeeze?
Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.