At the onset of the pandemic, the concept of digital-first direct-to-consumer (D2C) was something that only a few had heard of. However, by the time the world bounced back and entered the new normal life, many D2C brands had become household names. Today, these brands are en route to conquering India’s offline market, which to date, was dominated by a handful of players in every segment. Brands such as SUGAR Cosmetics, boAt, Mamaearth, mCaffeine, Kama Ayurveda, WOW Skin Science and many others have not only leveraged digital penetration to carve a niche for themselves but are trying to give stiff competition to legacy players. According to a report by Statista, the total addressable D2C market is expected to grow by over 15 times from 2015 to 2025 in India. In 2020, the total addressable D2C market was valued at $33.1 billion. By 2025, the total addressable D2C market is forecast to grow almost threefold and reach $100 billion, with fashion and accessories leading as one of the largest D2C segments in India.
“This growth is being driven by many Indian brands embracing D2C, with once small or non-existent categories like fitness accessories, gardening equipment, and costume jewelry now becoming large enough to have brands being born online first,” said Bharati Balakrishnan, Country Head and Director, Southeast Asia and India, Shopify. One of the key drivers of growth in the space going ahead would be the adoption of an omnichannel approach by D2C brands. An effective omnichannel strategy helps D2C businesses meet customers where they prefer to shop, increase brand awareness, attract new customers, and create multiple touchpoints for existing customers. However, just like any other new endeavor, this also comes with some challenges. Before we dive into it, let’s look at some of the advantages of going omnichannel.
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My Reflections 2024-25
With the turn of 2024, we have turned the page to a historical momentâa quarter of a century. It is striking to consider how much history has been compressed into these 25 years. This has been no ordinary span of time. This has been an era of tectonic shifts. From the dawn of the digital age and the globalisation of economies to the climate reckoning and the relentless march of artificial intelligence, these years have witnessed transformations that once would have taken centuries to unfold. In many ways, eras have collided, overlapped, and dissolved into each other, leaving a world forever alteredâmore connected yet divided, more advanced yet anxious, and more hopeful yet uncertain than ever before.
The $20 Bill That Became Priceless
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I didâand although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.
THE BIGGEST MISTAKES THAT STARTUPS MAKE
The path forward is hard, so learn from where others have fallen. This is a list of very hard-won lessons.
SILICON CARBIDE CHIPS THE NEXT GIANT STEP IN INDIA'S SEMICONDUCTOR ASPIRATIONS
Companies such as L&T, CDIL, Zoho, are already pioneering innovations in the sector, with focus on automotive, renewable energy and industrial electronics
FUTURE WORKFORCE: WHY INDUSTRY PLAYERS ARE BETTING BIG ON AI AGENTS
Since 2022, the world has amused itself with the generative artificial intelligence (AI) offerings of ChatGPT and others for coding and content generation to name a few. However, there were no virtual assistants.
SEMICONDUCTOR STRATEGY: How 2024 Defined the Roadmap for 2025 and Beyond
India's semiconductor industry is projected to grow to USD 80 billion by 2028 from the current USD 23 billion, as per SEMI. The major factor behind this development can be attributed to surging demand for electronics, the rise of smart connected devices highlighted the urgent need for self-reliance in chip design and manufacturing; In this, India has grown significantly in prioritizing local production.
35 UNDER 35
THE CLASS OF 2025- Sixty-five percent of India's fast-growing population is under 35, representing our nation's greatest strength. As a testament to the modern economy, our 35under35 issue every year, the 9th year in a row now, represents their untapped potential. Recognizing the pivotal role of human capital in driving economic growth and innovation, we highlight their efforts in detail in the ensuing pages. We unravel the journey of Young people driving change tackling climate issues, improving lives, and defending rights. To compile our 9th annual list, Entrepreneur India writers and editors-with the help of expert independent judges-evaluated more than 500 candidates on factors including funding, revenue, social impact, inventiveness, and potential. From the young category defining quick commerce players to an Olympic Winner, you will see how young India is reshaping society. India's youth represent the country's greatest strength, with a vibrant and dynamic generation driving the vision of making India a developed nation by 2047. This edition showcases the younger generation's creativity, energy, and ideas, aligning their aspirations with the nation's development goals and fostering a future of innovation, progress, and self-reliance. This issue serves as an ode to celebrate India's youth as they bear influence over millions across the globe. They are pioneering business models, defining culture, and disrupting the status quo. They are driving innovation, pushing boundaries, and effecting change. Let's welcome the visionaries.
Why Is HP Confident About India - IPSITA DASGUPTA, MD, HP INDIA, EXPLAINS
HP in India is working towards AI PC penetration, upskilling, education use cases and helping small and medium businesses (SMEs)
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Are You Feeling the Squeeze?
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