The Growth Enhancer
SUBIN KUMAR MITRA 26 CEO, GROYYO
With a vision to empower 20 million-plus micro-manufacturers across Asia, Groyyo was formed by a first-generation founder, Subin Kumar Mitra in 2021. So, what made him start a venture? “My breakthrough occurred in a conversation with a small factory owner a few months prior to launching Groyyo. The owner highlighted the challenges that SMEs frequently face in terms of procurement, financial constraints etc. The absence of a standardized manufacturing process across the industry motivated us to initiate Groyyo,” said Mitra, who commenced his career as an analyst and later exited the role as a senior analyst in 2019.
The concept stands out due to the advantages the firm maps out for SMEs across India by providing them financial and technical support while at the same time bringing to them the exposure of dealing with international brands. The current growth trajectory involves a global presence, with a strong footing across key international hubs such as the US, UK, Turkey, and the UAE. “We have successfully served over 460 customers, including major international clients such as Oussum, Next, Inditex, Mango, among others.Additionally, we have successfully implemented production capabilities in Bangladesh.”
In 2023, the start-up underwent significant transformation, experiencing growth in both exports and software. Despite challenges such as decreased funding in the market, “We adeptly managed our working capital. Moreover, we successfully charted a new course by expanding our consulting and tech verticals,” he explained.
この記事は Entrepreneur magazine の February 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Entrepreneur magazine の February 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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