The Changing Face of Stationery Market in India

The growth of the stationery market in India has been boosted by a greater emphasis on education and the emergence of new avenues for creative expressions, such as calligraphy, bullet journaling, hand-lettering and sketching.

- DEEPAK JALAN

Refiling the pen furthermore, the convenience and popularity of e-commerce platforms and online marketplaces have eliminated geographical barriers, allowing customers to browse and purchase stationery items from the comfort of their homes.

FROM PEN AND PAPER TO PLANNER AND WASHI TAPE

With the advent of the new millennium, a transformative movement in the industry has been observed. From its conventional reliance on pen and paper for educational institutes and workplaces to embracing a wide array of new-age stationery products catering to the needs of contemporary channels of artistic manifestation.

A wide range of products catering to various age groups and interests, such as - planners, sticky notes, journals, list notepads, highlighters, mechanical pencils, correction tools, etc., are accessible on the market. This shift in the Indian stationery industry reflects the growing demand for innovative, customizable, and aesthetically pleasing products, as consumers seek unique ways to organize and express themselves in their daily lives.