The Sound of Social Silence
Entrepreneur magazine|August 2023
Do people ignore your social media posts? That might not be a bad thing
TERRY RICE
The Sound of Social Silence

Q People tell me to post regularly on LinkedIn, but nobody's reading. Should I just quit? - DEREK, AUSTIN

THIS ARTICLE could flop. You might not even get past the first paragraph. That's just a fact of life for anyone who writes anything. But it's not a reason to stop.

Let's start with some assumptions. You're probably not a professional creator. Maybe you're posting to grow your brand and revenue. At this point, you're a little embarrassed by how poorly you're doing, looking at the opportunity cost of it, and thinking that your time is better spent elsewhere.

But let me offer a few thoughts on why you may want to stick it out. I know many people who do not go viral on social, but still use these platforms successfully to attract and convert businessbuilding opportunities.

Here are three reasons you should keep going:

1/ Posting content builds your credibility.

この記事は Entrepreneur magazine の August 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Entrepreneur magazine の August 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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