Why the CREATOR ETHOS Is Key TO THE Future of Work

The creator ethos of choosing where and how you work is the key to the future of work for all industries. Here's why.

- TONY TRAN

There has been a seismic shift in how people view work - how they work, where they work and with whom they work. No longer built around the idea of a 9-5 job, the future of work is becoming much more fluid, allowing people's creativity, passion and skill sets to shine. As this evolution continues, the creator economy and the ethos creators personify will pave the way for the future of work.

In many ways, the future of work is already here. The creator economy is estimated to hit over $104 billion by the end of 2022. More than 50 million people consider themselves creators, and roughly 30% of American youth want to become digital creators instead of traditional occupations such as doctors and lawyers. But being a creator doesn't just mean using social media or monetizing online content. Being a creator means doing work that you're deeply passionate about - which often means sharing experiences, expertise or creativity with an audience. That audience can be millions of subscribers on YouTube or a few dozen clients on Kajabi. That's the beauty of the creator ethos: No matter what you have to share, there will be an audience eager to consume it.

Embracing a strong sense of self

At the heart of the creator ethos is a strong sense of self. Rather than being "one of many," or working for one company or marketplace, being a creator means being able to thrive on your own terms. In fact, this strong sense of self is one. of the biggest differences between gig workers and creators.