SELLING NEW IDEAS IN ICONIC PACKAGES
Fast Company|March - April 2023
LEGACY BRANDS ARE LEVERAGING NAME RECOGNITION TO INNOVATE IN NEW REALMS.
Grace Carroll
SELLING NEW IDEAS IN ICONIC PACKAGES

NORTH AMERICA

1. Ramp

2. GHGSat

3. Benchling

4. Nasdaq

5. Flagship Pioneering

6. Ralph Lauren

7. Oxford Properties

8. Footprint

9. Roku 

10. Radio Flyer

NEVER UNDERESTIMATE the power of an American brand. "The brand is the most indispensable thing." says David Aaker, a professor emeritus at UC Berkeley's Haas business school and author of more than a dozen books on branding strategy. "If you pull out the brand, you don't have a business."

この記事は Fast Company の March - April 2023 版に掲載されています。

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この記事は Fast Company の March - April 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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