A QUARTER OF A MILLION PEOPLE have gathered to hear Satya Nadella talk about AI.
It's just after 9 a.m. on a Tuesday in May, and Microsoft's CEO is kicking off the company's annual Build developer conference. Attendees have packed a gleaming new high-rise building at the Seattle Convention Center for his keynote, but they're far outnumbered by those streaming it from around the world. The turnout is no surprise. For months, generative AI software that can create text, images, and other content with human like flair has been devouring the tech industry's attention. And, unexpectedly, Microsoft is in the lead.
In fact, Nadella has presided over so many generative AI product unveilings this year that he takes a moment on stage to acknowledge their frenetic pace. "It's not like I came in on January 1 and said, 'Let's start doing press releases," he jokes, wearing a hoodie and high-tops and looking very much like a developer himself. "But it does feel like that."
Microsoft has been at the forefront of the tech world's AI race because of the landmark partnership Nadella struck with ChatGPT creator OpenAI, which-in return for a reported $13 billion investment gives the software giant first dibs at the startup's current and upcoming technologies. As the results have begun showing up in new and upcoming versions of Microsoft products, from GitHub to Bing to Excel to Azure, they've greatly boosted the company's standing in relation to peers such as Amazon and Google. For the first time since its 1990s heyday, the company is widely regarded as the pacemaker in technology's next historic wave of change.
"The fact that Microsoft even has a leadership position is super important," says analyst Patrick Moor-head of Moor Insights & Strategy. "If you'd asked me two years ago, 'Give me 1, 2, and 3 [in AI], I might have put Microsoft at No. 3-or 4."
この記事は Fast Company の September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Fast Company の September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
