SCENT OF SUCCESS
Few people are as captivated by the art of fragrance as Mona Kattan. The Iraqi-American CEO and founder of KAYALI perfumes boasts a treasure trove of over 4,500 fragrances in her fragrance library, and since establishing her own brand in 2018 she's created and launched five collections and 26 new scents of her own. Over a career in beauty spanning more than a decade, she's cultivated an expertise that aims to redefine the emotional power of fragrance.
Her approach has led to rapid growth over the last three years. KAYALI launched eight new fragrances in 2023 and seven in 2024. By the end of 2024, KAYALI was sold in 30 countries and 2,690 retail stores. Last year also saw the brand embark on a world tour in April and May spanning seven countries and 10 cities over six weeks, including Milan, New York, and Paris, to launch the 'Vanilla Candy Rock Sugar | 42' fragrance, with Dubai and Jeddah serving as the regional stops. The tour featured influencer and press events, retailer training, and public appearances. In September 2024, reports surfaced that KAYALI was weighing a potential sale, though Kattan has declined to comment on the matter.
この記事は Forbes Middle East - English の February 2025 ENG 版に掲載されています。
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この記事は Forbes Middle East - English の February 2025 ENG 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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