In 2019, Meera and her brother, Karanveer Dureja founded Banjaaran Studio with a vision to create unique, wearable art, infused with deeply personal and emotional connections. The brand sells handcrafted footwear through its e-commerce website.
After introducing their first full-fledged collection 'MAD MOB', the siblings launched 15 more collections including Nazar, Bageecha and Patola, of which Bageecha sneakers became a best-seller.
In 2022, Banjaaran Studio became the sole Indian label to be featured in the Virtual Shoe Museum, Netherlands. In the same year, it also collaborated with tech giant Meta on a compelling video showcasing the evolution of the shoe-making business. The company's unique selling proposition lies in fusing modern design with traditional shoemaking techniques.
Unlike competitors, who focus on speed and volume, the Faridabad-based brand prioritises quality over quantity, with attention to detail and sustainable practices.
Banjaaran Studio's founder Meera Dureja speaks to Phygital on the brand story, business model and adding a modern touch to traditional shoemaking. Edited Excerpts...
What was the idea behind launching Banjaaran Studio?
Banjaaran Studio was conceived as a rebellion against fashion norms, inviting individuals who curate their style around footwear. Our brand appeals to those who recognise the artistry in shoes and embrace them as a centrepiece of their unique self-expression.
You pride yourself on your shoemaking...
We are deeply rooted in the tradition of artisanal shoemaking. We pride ourselves on preserving and celebrating the timeless craft of handcrafting leather shoes in an era dominated by mass production and automation.
ãã®èšäºã¯ Images Retail ã® March 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Images Retail ã® March 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewelleryâs Indriya about the brandâs strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of Indiaâs quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going