Indian menswear brand Dennison stands out as a pioneering force in the ready-to-wear clothing sector, tapping into e-commerce long before the global shift to online shopping during the COVID-19 pandemic.
The company was incorporated in 1988 by Rajendra Seth in Gwalior, Madhya Pradesh. Seeing people struggle to source fabrics and arrange for tailoring, Seth launched a few ready-to-wear shirts for just ₹98.
This model quickly resonated with consumers, leading to Dennison's growth across central India and into five surrounding states.
この記事は Images Retail の November 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Images Retail の November 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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