Snitch to Offer Accessories, Fragrances, and Innerwear
Images Retail|March 2024
Siddharth Dungarwal, Founder, Snitch talks about the brand's expansion strategy and areas of focus
Sandeep Kumar
Snitch to Offer Accessories, Fragrances, and Innerwear

Started in the year 2020 as a D2C brand, Snitch made headlines by appearing on Shark Tank India Season 2 and being the only brand to secure an all-Shark Deal. Snitch also raised ₹110 crore in its Series A funding round. The company has acquired about 1.5 million customers now, and the target is to reach 25 million plus consumers in the next four years.

With plans to expand its product offerings to include accessories, fragrances, and innerwear, Snitch aims to offer complete wardrobe solutions for men. Currently, the brand has one store in Bengaluru and two in Surat, and around eight in the pipeline in locations like Gujarat, Mumbai, Rajkot, Chennai and Karnataka.

In an exclusive interaction with IMAGES Retail, Siddharth Dungarwal, Founder, Snitch talks about the brand's robust expansion strategy and the markets being explored. Excerpts...

What makes Snitch unique?

Snitch stands out through its commitment to capturing the pulse of global fashion trends and tailoring them with a unique, local twist. The ability to rapidly adapt and bring fresh, runway-inspired looks to the market at accessible price points sets us apart. This agility, combined with a keen focus on quality and customer experience, fuels our popularity.

How do you position your brand within the market?

We believe Snitch bridges the gap between high-street and luxury, providing fashion-forward, quality menswear without the premium price tag. Our brand ethos resonates with modern men who value style, quality, and individuality.

Can you share your expansion strategy?

この記事は Images Retail の March 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Images Retail の March 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

IMAGES RETAILのその他の記事すべて表示
McDonald's The Maharaja Mac Of Transit Retail
Images Retail

McDonald's The Maharaja Mac Of Transit Retail

While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work

time-read
9 分  |
October 2024
Founders, Market are Key for D2C Investors
Images Retail

Founders, Market are Key for D2C Investors

Investors and brands across the retail landscape are the crucial factors considered when raising funds

time-read
3 分  |
October 2024
Powering Consumption Growth India's Home and Household Market Report
Images Retail

Powering Consumption Growth India's Home and Household Market Report

The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs

time-read
5 分  |
October 2024
Tech Infra Readiness Among Top Challenges in GenAI implementation
Images Retail

Tech Infra Readiness Among Top Challenges in GenAI implementation

Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.

time-read
1 min  |
October 2024
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
Images Retail

Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event

E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.

time-read
1 min  |
October 2024
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Images Retail

'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'

Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce

time-read
5 分  |
October 2024
Jumboking's Travel Retail Journey
Images Retail

Jumboking's Travel Retail Journey

About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy

time-read
1 min  |
October 2024
What's Driving the Success of Electronics on Q-commerce
Images Retail

What's Driving the Success of Electronics on Q-commerce

Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders

time-read
4 分  |
October 2024
Measuring the Influencer Effect
Images Retail

Measuring the Influencer Effect

Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?

time-read
3 分  |
October 2024
Mid-range Smartphone Users Lead in Premium Product Engagement
Images Retail

Mid-range Smartphone Users Lead in Premium Product Engagement

The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users

time-read
3 分  |
October 2024