Snitch to Offer Accessories, Fragrances, and Innerwear

Siddharth Dungarwal, Founder, Snitch talks about the brand's expansion strategy and areas of focus

- Sandeep Kumar

Started in the year 2020 as a D2C brand, Snitch made headlines by appearing on Shark Tank India Season 2 and being the only brand to secure an all-Shark Deal. Snitch also raised ₹110 crore in its Series A funding round. The company has acquired about 1.5 million customers now, and the target is to reach 25 million plus consumers in the next four years.

With plans to expand its product offerings to include accessories, fragrances, and innerwear, Snitch aims to offer complete wardrobe solutions for men. Currently, the brand has one store in Bengaluru and two in Surat, and around eight in the pipeline in locations like Gujarat, Mumbai, Rajkot, Chennai and Karnataka.

In an exclusive interaction with IMAGES Retail, Siddharth Dungarwal, Founder, Snitch talks about the brand's robust expansion strategy and the markets being explored. Excerpts...

What makes Snitch unique?

Snitch stands out through its commitment to capturing the pulse of global fashion trends and tailoring them with a unique, local twist. The ability to rapidly adapt and bring fresh, runway-inspired looks to the market at accessible price points sets us apart. This agility, combined with a keen focus on quality and customer experience, fuels our popularity.

How do you position your brand within the market?

We believe Snitch bridges the gap between high-street and luxury, providing fashion-forward, quality menswear without the premium price tag. Our brand ethos resonates with modern men who value style, quality, and individuality.

Can you share your expansion strategy?