Sustainability is the key for Brands in Future - Mandar Gaonkar, Assistant General Manager (E commerce), Texperts

Texperts expansion plan is to increase the depth in limited categories, options, and choices. The focus remains on Tier I IT cities by increasing the choice in options offered to customers and increasing the channel of sales.

- Sandeep Kumar

Looking back, if you had to pen down your top 3 learnings from 2022, what would they be?

The three learnings are:

→ People have become more conscious about their health and environment. They are more aware of their hygiene and are looking for environmentally friendly products which are sustainable. Hence, sustainability is key for any brand in future.

→ Omnichannel will come in and will play a very crucial role for any brand to be future ready. Online sales got hit when the offline market opened post lockdown, but we still feel this won't change much as online sales contribution has increased and is growing every quarter.

→ Social media is impacting our daily lives today. There is so much content created and available and we believe that people are more open to consuming content and influenced by it. Hence, any brand will need a social media strategy to have sustainable growth.

What is the vision 2023 for your brand?

The vision is to build our brands more sustainable and environment friendly. We should be accountable on what we produce, consume, or even govern so that we will be sustainable.

Tell us about the brand growth in the last cycle? Highlight on the key elements which helped you achieve this number?