The Tech Advantage

Four critical areas in supply chain where D2C and omnichannel brands can use technology to drive efficiency and customer delight

- Phygital Bureau

The supply chain serves as the backbone of every D2C and omnichannel business. Ensuring an efficient supply chain comes with a host of challenges.

These challenges can be overcome with the help of different tech-enabled tools, approaches and experiences that facilitate a seamless ow.

“Brands today need to have a different kind of mindset in terms of operations and technology enablement,” said Jagadesh HR, Associate Partner, Acuver Consulting, a Bengaluru-based IT consulting and services company that helps in enhancing efficiency in the supply chain.

Brands like Croma, IKEA, Marks & Spencer, Landmark Group, Charles & Keith, DMart, IBM, Godrej Interio, Reliance, Envista, Titan, Hippo and ABFRL (Aditya Birla Fashion & Retail) all use technology to overcome challenges and serve their customers better by implementing technology in their supply chains.

4 Critical Areas of Focus in Supply Chain

For D2C and omnichannel businesses to succeed, there needs to be the right amount of accountability in keeping up the promise that brands o er, knowing inventory positions and ensuring an enhanced omnichannel experience.

1. Delivery 

Last-mile delivery is a major issue that most companies face.