'We are Seeing a Huge Surge in Demand for Pleasure Products'

Arjun Siva, Head of Digital & E-commerce at TTK Healthcare, on consumption trends of sexual wellness products in the country, and more.

- Shiv Joshi

The 1928-established TTK Group is known for the Prestige brand of cookers, and iconic brands like Woodwards Gripe Water. However, the nearly century-old group, through its Chennai-based group company TTK Healthcare Ltd., has also set its sights on a different and unusual industry: Sexual Wellness.

Through TTK Healthcare, the diversified group offers Skore condoms, female pleasure brand MsChief, and Love Depot, a portal selling pleasure and passion products. India's sexual wellness market is expected to reach $2.095 billion in size by 2030, up from $1.153 billion in 2020 as per a report by Allied Market Research.

TTK Healthcare's online sexual wellness platform Love Depot sells a variety of pleasure products from vibrators, massagers, rings, oils, and sprays to condoms and games priced at ₹499 and above. They are primarily available on its website, with some collections being offered on select marketplaces.

The products are shipped in discreet packaging without any logos, order information, or indication of what's inside. The brand also offers a self-pickup option, giving customers full control over when and how to collect their purchases.

Launching Love Depot in 2022 in a conservative market like India was a bold move for the Chennai-based company. However, the gamble seems to be paying off as the portal is gaining popularity among its discreet consumers, with the division registering more than 100% year-on-year growth, with a healthy margin, revealed Arjun Siva, Head of Digital & E-commerce at TTK Healthcare.

"We are able to manage these since major sales come from our D2C marketplace," Siva said.

Tell us about the kind of products you sell.

Love Depot's primary focus is massagers. These include selfpleasure products for men and women, and also products for couples to enjoy together. Apart from toys, we also have a wide range of lubricants and condoms.