When Mark Johnson founded STAR, a Minneapolis-based trade show company, in 1993, there wasn't much outside-the-box thinking in his industry. Agencies would ask clients for the date of their trade show and the size and color of their booth, and that was about it.
Johnson saw an opportunity to be different.
People-first vision
"We wanted to be the Nordstrom of the trade show industry," says the company co-founder and CEO. "We wanted to have customer intimacy as our No. 1 business model, by asking our clients about their ideal customer, find out what made them different, and ultimately become an extension of our client's marketing departments."
この記事は Inc. の November 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Inc. の November 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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