It's hard to say exactly when serial entrepreneur Jeff Shafer soured on the apparel industry. It might have been when he learned, while sourcing for his fourth brand, Agave, that organic cotton wasn't necessarily organic. ("Ten times the amount of organic cotton is sold on the planet than is actually produced," he recalls being told. "Because of lying and blending.") Or when he saw other brands promote recycled polyester-a fabric made of plasticas a sustainable option. Or when the toxic chemicals involved in indigo dye production became untenable to him. ("There are rivers in China that are blue," he says, because regulations of what's dumped into them there are even laxer than in the States.)
Shafer was at his wit's end when he and his wife, Lauren, sold Agave, a jeans and T-shirt brand, in 2016. Being in the clothing business felt like working in clean coal. "I just didn't see any point in it," he says.
この記事は Inc. の September 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Inc. の September 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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