It's a simple concept that requires a robust supply chain, keen logistical planning, and smart customer research to make work. But countless brands say it's all worth the effort. "The customer doesn't care where you are. They just want to love the brand, and they're going to buy it wherever they are," says Andy Dunn, co-founder of the New York City-based men's clothing brand Bonobos.
While that sounds simple, implementing an omnichannel retail strategy-whether through brand-owned stores, retail partners, or both-can be messy. Here's our quick guide to getting started, informed by insights from top brands including Away, Harry's, and Reformation.
• DIVERSIFY YOUR CHANNELS
この記事は Inc. の May - June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Inc. の May - June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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