Greaves Retail remains focused on being a fuel-agnostic provider, embracing an asset-light model to offer comprehensive sales, service, and spares for threewheelers (3W), two-wheelers (2W), Small Commercial Vehicles (SCVs), Electric Vehicles (EVs), and construction equipment.
In the dynamic mobility landscape, Greaves Retail has emerged as a key player in the aftermarket and electric vehicle (EV) sectors. By adopting an asset-light, fuel-agnostic strategy, the company excels in providing multi-brand parts and services for two-wheelers, three-wheelers, and small commercial vehicles. With a focus on sustainable transportation, Greaves Retail is expanding its portfolio with innovative products, services, and digital initiatives. In this interview, CEO Narasimha Jayakumar discusses the company’s diversification strategy, commitment to digital transformation, and future plans for eco-friendly mobility solutions.
Can you provide an overview of Greaves Retail and Distribution and its role in the mobility ecosystem?
Greaves Retail focuses on being a fuel-agnostic provider with an asset-light model, offering sales, service, and spares for three-wheelers, two-wheelers, small commercial vehicles, electric vehicles, and construction equipment. Prioritising vehicle uptime and asset productivity, they launched the ‘Greaves Power Raja’ battery range for e-rickshaws and the ‘EV Solutions’ vertical for EV parts and charging stations. With over 10,000 retailers and 250 distributors, their expansion includes digital initiatives like the ‘Greaves Care’ app and mechanic loyalty program. They’re also growing their presence in Tier 2 and Tier 3 cities across northern and eastern India.
Can you explain the strategic rationale behind diversifying into e-rickshaw parts, construction equipment aftermarket, and telecom energy management services?
この記事は Manufacturing Today の October 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Manufacturing Today の October 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Optimising milling operations
Exploring innovative strategies that are reshaping the milling landscape to meet the challenges of a competitive global market.
The path to excellence
Tata AutoComp’s Double Deming triumph is testament to quality and innovation
Boosting India's energy efficiency with advanced low voltage motors
Stefan Floeck, Division President of IEC Low Voltage Motors at ABB Motion, discusses the role of low voltage motors in India’s industrial future.
The Tech of E-commerce
Technology is revolutionising e-commerce by enhancing demand forecasting, inventory management, and customer experiences through AI, blockchain, IoT, and real-time data analytics.
Driving Sustainability and Innovation
A conversation with Rajendra B Chunodkar, President Manufacturing Operations, Lupin
The evolution of machining technologies
The evolution of machining technologies is reshaping the manufacturing landscape, offering unprecedented opportunities for efficiency, precision, and sustainability.
Transforming the future of manufacturing technology
A pre-event report on IMTEX 2025: The premier manufacturing and metal cutting technologies event for
THE MAKE IN INDIA JOURNEY
An analysis of the initiative's impact on the manufacturing sector.
Tata Motors Re.Wi.Re: Innovation meets responsibility
Tata Motors advances circular economy via Re.Wi.Re scrapping facility.
After Apple, Google Pixel set to be manufactured in India
Dixon Technologies' alliance with Compal Electronics is poised to further accelerate India's push to become a global hub for smartphone manufacturing.
