HIGH FIVE: 'IT IS IMPORTANT FOR BRANDS TO BUILD REAL CONVERSATIONS'
Outlook Business|November 2023
Advertising has its own dos and don'ts. Rajdeepak Das, chief executive officer and chief creative officer of advertising and marketing company Leo Burnett for South Asia and chairman of the South Asia creative council at multinational advertising company Publicis Groupe, talks about the five most common advertising mistakes made by Indian companies
HIGH FIVE: 'IT IS IMPORTANT FOR BRANDS TO BUILD REAL CONVERSATIONS'

01 MARKETING BRAND OVER PRODUCT 

Years of unparalleled success and unexpected failures have taught me one thing—what is good for the people is good for the brand. People do not get up in the morning to use a particular brand. If you are not relevant in their life, they will reject you despite your million-dollar marketing budgets.

02 DISTRACTING BUYERS 

この記事は Outlook Business の November 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Outlook Business の November 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

OUTLOOK BUSINESSのその他の記事すべて表示
SHANKAR PRASAD
Outlook Business

SHANKAR PRASAD

C'EST LA VIE - MY FAVOURITE

time-read
1 min  |
December 2024
Star Plus
Outlook Business

Star Plus

Actor Keerthy Suresh's talents extend far beyond the silver screen. In a chat with Prachi Khanna, she talks about her growing interest in the world of investments - from real estate to tech to co-owning a cricket team

time-read
3 分  |
December 2024
Shelter From the Storm
Outlook Business

Shelter From the Storm

Taking care of 500-plus homeless was only the first of the challenges; the 24-year-old social worker has done more since

time-read
3 分  |
December 2024
Saying No to Jugaad
Outlook Business

Saying No to Jugaad

In India, people often rely on a quick-fix approach to manage the daily challenges of taking insulin shots. But a Gen-Z innovator has other ideas

time-read
3 分  |
December 2024
Green Skills Champion
Outlook Business

Green Skills Champion

An unexpected career choice was the beginning of efforts to demystify the conversation around climate change and raise awareness

time-read
3 分  |
December 2024
Force of Change
Outlook Business

Force of Change

An educator's journey that started in the municipal schools of Andheri West is helping bridge the learning gap among young students

time-read
3 分  |
December 2024
An Appetite for Health
Outlook Business

An Appetite for Health

The 'food pharmer' has taken on some of the biggest names in the FMCG sector. His mission: to get consumers to read product labels

time-read
3 分  |
December 2024
More Than Medals
Outlook Business

More Than Medals

India's success at the Paris Paralympics can inspire a new era of inclusivity

time-read
3 分  |
December 2024
Checkmate
Outlook Business

Checkmate

A new generation of chess elite, backed by early mentorship and building on the wins of the previous generation, is cementing India's place at the top

time-read
3 分  |
December 2024
On A Strong Wicket
Outlook Business

On A Strong Wicket

Team India has had a mixed month but a good year. This was the year Rohit Sharma and his boys brought the T20 World Cup back home

time-read
4 分  |
December 2024