WALKING FOR THE SELF
Outlook Business|December 2023
Rahul Gandhi's multifarious attempts to take his idea of India finally bore fruit in the form of the Bharat Jodo Yatra earlier this year. In the process, he discovered a new self for himself and proposed a benevolent image for the nation
- Nishant
WALKING FOR THE SELF

The year 2023 has been an eventful period for the former Congress president. In many ways, Brand Rahul has turned a corner in the pre-election year.

The year started with the conclusion of the most monumental of his efforts at reinventing himself and stamping his authority on the party that was facing a crisis of leadership and challenge from within and an assault from the outside by the Bharatiya Janata Party (BJP). And, it had to be a padyatra, which harked back to the tradition of Mohandas Gandhi’s walks during the freedom movement. It had the signature of Rahul Gandhi on it, as it reversed the popular phrase “Kashmir to Kanyakumari” into “Kanyakumari to Kashmir”. This is no secret that Rahul finds southern India more amenable to his idea of India and sees it as a bulwark against the BJP’s conception of the country.

The Message in Walking

The yatra’s name, its route and messaging, and the goals it was meant to achieve operated at two levels.

First, the Congress and Rahul needed to reclaim nationalism from Prime Minister Narendra Modi and the BJP, something it had underplayed during the United Progressive Alliance era and later. That the Nehruvian legacy of modern nationalism stood in stark opposition to the BJP’s idea of right-wing nationalism and needed to be preserved and projected proactively dawned upon the Congress leadership after a long delay. But, when it did, the Bharat Jodo Yatra became its apt vehicle to the finish line.

この蚘事は Outlook Business の December 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Outlook Business の December 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

OUTLOOK BUSINESSのその他の蚘事すべお衚瀺
'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'
Outlook Business

'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'

Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry

time-read
1 min  |
November 2024
BATTLE TO WIN THE AI RACE
Outlook Business

BATTLE TO WIN THE AI RACE

In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively

time-read
5 分  |
November 2024
A LEADER WHO EMPOWERS
Outlook Business

A LEADER WHO EMPOWERS

Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content

time-read
2 分  |
November 2024
EV Unplugged
Outlook Business

EV Unplugged

Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome

time-read
6 分  |
November 2024
Every Lamborghini Owner is a Brand Ambassador
Outlook Business

Every Lamborghini Owner is a Brand Ambassador

Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts

time-read
3 分  |
November 2024
NO ZEST FOR ZED
Outlook Business

NO ZEST FOR ZED

A government initiative to green MSMEs is not finding enough takers

time-read
4 分  |
November 2024
SMALL PLANTS, BIG TROUBLE
Outlook Business

SMALL PLANTS, BIG TROUBLE

Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods

time-read
6 分  |
November 2024
'We Think About the Rider More Than Any Other Company
Outlook Business

'We Think About the Rider More Than Any Other Company

Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts

time-read
3 分  |
November 2024
LABOUR PANGS
Outlook Business

LABOUR PANGS

Rising cost of living in a fast-growing economy is making workers restless

time-read
5 分  |
November 2024
'Hustle is No Virtue'
Outlook Business

'Hustle is No Virtue'

It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.

time-read
3 分  |
November 2024