In India, the grocery sector accounts for 35 to 45 percent of consumer spending. The industry plays a significant role in conveniently fulfilling the daily needs of the country’s population. In fiscal year 2022, the Indian grocery sector totaled approximately $400 billion - a figure projected to grow at a CAGR of 6 percent over the coming years.
However, the country’s online grocery penetration is just 1-2 percent, substantially lagging behind other product categories like electronics and fashion. However, the landscape is experiencing a twin disruption with the market becoming more organized and digitalized. It is in this scenario that ONDC has put its foot forward to accelerate the momentum by digitally enabling local kiranas and putting one of the world’s largest fragmented trade bases at the heart of India’s digitalization story.
CHALLENGES FACED BY KIRANA PLAYERS
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