How ONDC is Digitizing Kiranas @ SPEED OF LIGHT
Retailer|May - July 2023
Digitalization and Open Network for Digital Commerce (ONDC) would help midsize kiranas increase take-home profit by around 13 to 15 percent!
- VAISHNAVI GUPTA
How ONDC is Digitizing Kiranas @ SPEED OF LIGHT

In India, the grocery sector accounts for 35 to 45 percent of consumer spending. The industry plays a significant role in conveniently fulfilling the daily needs of the country’s population. In fiscal year 2022, the Indian grocery sector totaled approximately $400 billion - a figure projected to grow at a CAGR of 6 percent over the coming years.

However, the country’s online grocery penetration is just 1-2 percent, substantially lagging behind other product categories like electronics and fashion. However, the landscape is experiencing a twin disruption with the market becoming more organized and digitalized. It is in this scenario that ONDC has put its foot forward to accelerate the momentum by digitally enabling local kiranas and putting one of the world’s largest fragmented trade bases at the heart of India’s digitalization story.

CHALLENGES FACED BY KIRANA PLAYERS

この蚘事は Retailer の May - July 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Retailer の May - July 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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