Several years ago, lab-grown diamonds (LGD) emerged as a novel entrant, posing a potential threat to the natural diamond industry. However, Finance Minister Nirmala Sitharaman’s perspective on the industry in the 2023 Budget dispelled all uncertainties. Today, even industry giants like De Beers Forevermark have introduced their own lab-grown diamond collections.
PRICE ADVANTAGE
While connoisseurs of natural diamonds may hold different views, the availability of a one-carat lab-grown diamond with identical characteristics at a fraction of the price of natural diamonds is a dream come true for many. For Lisa Mundherkar, Founder, Aukera, this revelation came about when she played a pivotal role in establishing the platinum jewelry industry in India with Platinum Guild UK.
“When I encountered an identical diamond at an unbelievably affordable price six months ago, I felt compelled to delve deeper into this category. Moreover, with the advent of lab-grown diamonds, there is no longer a need to rely on costume jewelry,” she explained. Aukera proudly champions the “Made in India” narrative by producing, cutting, and polishing diamonds in India without incurring import costs.
この記事は Retailer の September - October 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Retailer の September - October 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
