Founded in 2013, Grofers was set on a mission to empower small retailers with an online presence. Over the next two years, the company evolved into a hyperlocal logistics company focused on groceries. Grofers became synonymous with grocery delivery in India. As it scaled up, it built its marketplace platform and set up the entire fulfillment supply chain. Within a year, it had set up 22 warehouses in 10 cities. It continued scaling with a strong focus on fresh groceries, attractive deals, timely delivery, and reliable service. With Covid, it increased its focus on serving all essential needs. As the market for online grocery matured more, it saw a huge inflection point for quick commerce.
“In early 2021, we pivoted our business model to an experience first platform and started our quick commerce journey. We re-branded ourselves to Blinkit to reflect this new vision and are now serving millions of customers each month through 400 dark stores and with a fleet of 25,000 delivery partners,” asserted Albinder Dhindsa, Founder, Blinkit.
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