As the travel landscape evolves, so does the luggage industry in India. With a surge in demand for stylish, durable, and eco-friendly luggage, brands are stepping up to innovate and cater to the needs of the modern traveler. Leading this revolution are Indian brands like Nasher Miles, EUME and Uppercase, each carving a niche in the global market. They are not just reshaping the aesthetics of travel gear but also setting new standards in functionality and environmental responsibility.
Modern Traveler
Nasher Miles, co-founded by Shruti Kedia Daga in 2017, emerged from a keen observation of the market’s oligopolistic nature, dominated by VIP, Samsonite, and Safari. “Back in 2014, e-commerce was nascent in India, and we sensed a significant opportunity. The online customer was looking for more stylish options, and traditional players weren’t addressing this need,” says Daga. This insight led to the creation of Nasher Miles, a brand that stands out for its vibrant colors and extensive variety.
Uppercase, founded by Sudip Ghose, is carving a niche in the sustainable luggage market. Ghose was inspired by the growing demand for eco-friendly travel products among younger consumers and the new-age travelers. “We position ourselves as pioneers in sustainable innovation, focusing on lifestyle and travel needs while emphasizing environmental responsibility,” he shares.
この記事は Retailer の August-September 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Retailer の August-September 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
