Established in 1979 by Anil Moolchandani, Archies boasts a rich 45-year history fueled by a relentless passion for innovation. Under the leadership of Varun Moolchandani, the company's Executive Director, Archies has evolved into a go-to destination for a wide array of occasions and celebrations. Varun has strategically steered Archies towards catering specifically to children, targeting the age group of three-and-a-half to 11-year-olds.
To amplify this focus, the company has recently unveiled its inaugural brand mascot, AMA, designed to be a symbolic and delightful gift associated with Archies. "The aim is to introduce children to the Archies brand during their formative years.
この記事は Retailer の March - April 2024 版に掲載されています。
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この記事は Retailer の March - April 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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