TRUE VALUE
Retailer|May - July 2023
Snapdeal has built a leadership position in the value e-commerce segment, and rolled out multiple initiatives that make it easy for buyers to discover value-priced merchandise, and for sellers to tap this mega opportunity
VAISHNAVI GUPTA
TRUE VALUE

The total addressable market for value lifestyle retail market in India was worth $88 billion in FY 2021, as per a RedSeer report. This market is expected to touch $175 billion by FY26. While the size of the market is huge, it is divided into three components – mom-and-pop stores, organized retail, and e-commerce. In the value retail segment, the largest component is the neighborhood mom-and-pop stores, which hold 75 percent of the market share, while organized retail is 17 percent, and e-commerce is 8 percent. Hence, the organized retail and e-commerce segments are the ones that are likely to grow in the next few years.

According to the report, the overall number of online shoppers is expected to grow from 150 million in FY21 to 350 million in FY26. Online shoppers from the emerging segment are expected to witness an approximately threefold increase, up from around 78 million in FY21 to around 255 million in the financial year 2026. Additionally, mid-income buyers will account for 73 percent of online shoppers by FY26 and will drive the growth of value e-commerce.

In tandem with this, Snapdeal plans to take over overall India’s value e-commerce segment. It has built a leadership position in this segment and rolled out multiple initiatives that make it easy for buyers to discover value-priced merchandise, and for sellers to tap this mega opportunity.

この記事は Retailer の May - July 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Retailer の May - July 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

RETAILERのその他の記事すべて表示
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
Retailer

What Drives Gen Z's $860 Billion Spending Power and Why It Matters

With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.

time-read
3 分  |
October - December 2024
The AI-Powered Future
Retailer

The AI-Powered Future

In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.

time-read
3 分  |
October - December 2024
D2C's King: Vivek Biyani
Retailer

D2C's King: Vivek Biyani

How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.

time-read
1 min  |
October - December 2024
Chef Adwait Anantwar's Flavor Magic at INJA
Retailer

Chef Adwait Anantwar's Flavor Magic at INJA

In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.

time-read
3 分  |
October - December 2024
QC is the Secret to myTrident's 400% Growth!
Retailer

QC is the Secret to myTrident's 400% Growth!

With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.

time-read
3 分  |
October - December 2024
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
Retailer

How GIVA's Fine Jewelry Empire is Growing at 100% YoY

GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!

time-read
4 分  |
October - December 2024
SPEED MEETS STYLE
Retailer

SPEED MEETS STYLE

With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies

time-read
3 分  |
October - December 2024
Indian Origin D2C Brands Make Mark in Global Markets
Retailer

Indian Origin D2C Brands Make Mark in Global Markets

For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.

time-read
3 分  |
October - December 2024
TOP MARKETING TRENDS 2024
Retailer

TOP MARKETING TRENDS 2024

In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.

time-read
7 分  |
October - December 2024
How India's Pet Care Industry is Raising the Woof!
Retailer

How India's Pet Care Industry is Raising the Woof!

India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.

time-read
2 分  |
October - December 2024