It was established during a period when the beauty industry in India was dominated by conglomerates, WOW Skin Science crafted its own niche by saying no to parabens, sulfates, and other harmful ingredients and giving consumers nature-inspired and research-backed beauty products. From then on, the brand has been growing exponentially.
From launching popular actors like Disha Patani, Kareena Kapoor Khan, and Bhumi Pednekar as brand ambassadors, to entering the sustainability bandwagon through their Vitamin C Paper Tube launch, to brand film that portrays the importance of natural products, WOW Skin Science has WOWed its customers with their innovation, research-backed products and being the brand with the highest review on Amazon.
Elaborating on the journey of the brand, Manish Chowdhary, Co-founder, WOW Skin Science said, “Our journey has just started and there is a long way to go. You will see us transition from a product-led journey to a brand-led journey. We were very top-heavy in most of our products but didn’t have an emotional connection with the consumers. However, this journey will evolve over the next few years.”
“We are in the phase of institutionalizing as a company where we can take these early wins or early playbooks and make it into a large execution playbook journey from there on.
From D2C to an Omnichannel Brand
この記事は Retailer の January - February 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Retailer の January - February 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
