ZIPPO'S CHIC INDIAN ODYSSEY

After the Zippo relaunch in India, the brand is eagerly integrating itself into the country's haute couture culture, while drawing inspiration from Indian art that influences many current fashion trends.

- NANDINI BANERJEE

When a functional product becomes a fashion accessory as well, we tend to relate it to shoes and bags. But Zippo is in a league of its own. It is not only the first and foremost lighter, but is actually a status symbol across the world. Established in 1932, the American company has become synonymous with craftsmanship, reliability, and an unmistakable touch of class. Zippo’s famed windproof lighters have transcended mere functionality to become cultural artifacts, cherished across generations. In an exclusive interview with Lucas Johnson, Associate Vice President, Zippo Global Marketing, Retailer gained insights into the company’s enduring legacy, strategies, market presence, and plans for expansion in the vibrant Indian market.

Navigating Transitions

Zippo has been making waves in the Indian market, albeit discreetly. Lucas sheds light on the company’s recent endeavors, stating, “Zippo is in a transitional period in the Indian market. We’ve recently named a second distributor to cover a broader geography and different distribution channels.”

Despite the challenges posed by the global economic landscape and the upcoming elections in India, Lucas remains optimistic about its position in the premium product and gifting space. He expressed his confidence in the holiday and wedding season, stating, “We think we’re positioned extremely well as a premium product and gift. With a new distributor in place, we anticipate significant growth, especially during the Christmas and wedding season.”