As one of the most recognisable coffee brands in the world, Starbucks® has been at the forefront of the industry in tying convenience whilst making their coffee rewarding for their customers.
Being a leading food and beverage brand across many markets, the company introduced their Mobile Order & Pay (MO&P) feature on the Starbucks® Singapore Mobile Application to streamline store experiences for their patrons.
The Mobile Order & Pay feature allows for a more convenient journey for Starbucks® Rewards members to make all transactions through the app, from placing an order and paying ahead, to choosing a pickup method within the app. For their efforts to provide better customer journeys and experiences, Starbucks Coffee Singapore received the Digital - Food & Beverage Award at the 2023 SBR Technology Excellence Awards.
The awards programme recognises the achievements and strides that companies in Singapore have undertaken in developing world-class products and services aided by technological innovations, and Starbucks® Singapore’s Mobile Order & Pay pushes them ahead of their competitors.
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