Yup.gg can help gamers level up in the industry

Want to be the next Ninja or PewDiePie? Yup.gg CEO Raiford Cockfield III said his team’s goal is to professionalise all gamers.

Gaming has been looked down upon as merely a recreational activity, a pastime, or, worse, an addiction; but former Twitch executive Raiford Cockfield III begs to differ, saying that playing games are an “important tool” for anyone who is looking to work in the modern age.

Gamers like PewDiepie and Tyler “Ninja” Blevins who earned US$15m and US$17m, respectively in 2019, have also proven that gaming is more than just a “hobby,” but can actually be a source of income for many.

With these in mind, Cockfield co-founded Yup.gg—a social network accessible to all, where gamers, influencers, developers, and enthusiasts can find opportunities, products, and people they need to build a career in the industry.

“[It is] a place to create business profiles for yourself or your businesses and grow your entire career from literally a casual gamer, just showing off the things that you care about gaming stats, all the way through to any type of profession [whether as a player, developer, marketer, designer, and many other possible career paths available in the industry],” Cockfield told Singapore Business Review.