Around 982,000 people live with dementia in the UK and that number is expected to rise to 1.4 million by 2040. The cost of caring for those with this devastating condition is immense, estimated to be around £42 billion in the UK this year and predicted to rise to a whopping £90 billion by 2040, while the emotional cost is incalculable.
Professor Craig Ritchie, CEO and founder of Scottish Brain Sciences, says we need a completely fresh approach to Alzheimer's detection and treatment.
"The development of a test which identifies amyloid protein in the brain, a known contributor to the symptoms revealing the disease's deterioration, has changed everything. There are new drugs that can help clear these proteins many years before symptoms appear."
However, only those who can afford to pay privately can currently benefit from this treatment as it has been deemed too expensive to prescribe on the NHS.
Professor Ritchie believes there will be a cure for Alzheimer's within the next 10 years if treatment focuses On a younger generation of people with mild cognitive impairment or early Alzheimer's.
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CHRISTMAS MAGIC
Create memories you'll cherish forever with a festive family trip to Lapland
Festive breakfasts
A special day calls for a special start level up with one of these indulgent recipes
IS YOUR MIGRAINE SEASONAL?
Certain foods, such as coffee and chocolate, are known to trigger migraines in some people. But there's another possible culprit - the weather!
BEAUTY BUZZ
LAURA MULLEY SHARES THIS ISSUE'S MUST-HAVES, TRENDS & TIPS
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Call The Midwife star Laura Main on spending the festive period with her family, sharing a love of Chris Rea with her mum, and just what her character Shelagh means to her
'There were a lot of tears'
Larry Lamb on the finale of Gavin & Stacey, his close bond with his co-stars and his new interest in farming
'Strictly brought all the joy of dance back into my life'
Actress and wellness guru Tamzin Outhwaite on waltzing into the Strictly Come Dancing Christmas Special and how she's helping busy women cope with stress
'I love our house to be red, green and gold, looking just like Home Alone'
As she invites us into her stylish home, Samantha Faiers shares her myriad of magical festive traditions
'I don't take any of it for granted'
Superstar Hannah Waddingham on her rise to fame and how her talent for singing runs in the family
A right royal Christmas
We take a look at how the royal family will spend their traditional festive holiday at Sandringham and some happy memories from years gone by