As a busy mum of three, Giovanna Fletcher is all too familiar with the day-to-day challenges life can throw your way, from picking the right shoes that will see you through that dayâs school run, work and appointments, to learning to accept that sometimes things just wonât go your way â no matter how meticulously youâve planned ahead.
To help make finding the perfect shoes easier, Giovanna, who has sons Buzz, 10, Buddy, eight, and Max, six, with MyFly star husband Tom Fletcher, has just launched her latest autumn/winter edit with Deichmann, which promises affordable and stylish footwear for every occasion, inspired by her daily life as a mum.
Here, the 39-year-old podcaster and actress shares her parenting tips for staying organised, how she and her family are spending Halloween, and why boots are the one thing she canât head into autumn without.
Hi, Giovanna. Your new Deichmann edit has launched â could you tell us a little bit about your inspiration behind it?
Itâs my second season working with Deichmann and this time round we wanted to do âA week in my shoesâ, so thereâs something for every occasion. Whether youâre on the school run, pottering around the garden, going to an appointment, going to work or on a night out â whatever it is, thereâs a style in the collection for everyone to enjoy. I love summer and I love wearing flip-flops, but when you start putting together an autumn/winter collection, you suddenly start getting excited about heading into boots season. This collection has all different types: high-top boots, biker boots, heels, tall ones, long ones, plus cosier bits and trainers, too.
If there was one piece from the collaboration you could choose for autumn, which would it be?
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