The Mass Communication Industry
RobinAge|January 16, 2023
Many years ago in India, people gathered around the radio to hear an important news announcement or listen to the leader of the nation speak. People also got together at small tea stalls to discuss the day's newspaper. Fast forward to about five decades, the internet and telecommunications industry have transformed the way news, information and entertainment get delivered to people across the country. LAKSHMI MITTER throws light on this change.
The Mass Communication Industry

Mass communication is the act of making information available to the public. Mass media refers to the various mediums or methods through which this becomes possible. The list broadly includes radio, newspapers, television and digital media.

The radio made it possible for the masses to stay informed about current developments and important announcements along with access to entertainment. The first radio broadcast took place in 1923 from the Radio Club of Bombay. In 1936, the India State Broadcasting Service became All India Radio (AIR). When India became independent, there were six radio stations in IndiaDelhi, Bombay (now Mumbai), Calcutta (now Kolkata), Madras (now Chennai), Tiruchirappalli (also known as Trichy) and Lucknow. The radio still exists in India, covering nearly 92% of the country's total area. AIR is India's broadcasting giant, which broadcasts in 23 languages and 146 dialects.

The advent of the printing press made it possible to print newspapers on a large scale, paving the way for multiple newspapers and magazines that served a similar purpose to the radio.

この記事は RobinAge の January 16, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は RobinAge の January 16, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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