Fon Instagram and (by far the majority) TikTok are rom micro to mega, influencers many consumers' go-to for anything from products and fashion trends to travel and restaurant recommendations, attracting audiences with their personal vibe and supposedly authentic reviews.
It's this authenticity and direct personal connection that has attracted brands, making 'influencing' a viable career for anyone who can attract a big enough audience, and thereby also land lucrative contracts, fees and freebies, punting 'sponsored' posts all while claiming to only promote products or content that they "sincerely believe" are worth the price tag.
FEELING CYNICAL
この記事は ClubX の September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は ClubX の September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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