Said Bacho, Chief Revenue Officer, EditShare says It's Time for Transformation in the Post Industry

WHERE THE INDUSTRY IS HEADED

The post-production industry in India is vibrant. Already a hotbed of production for movies and television, it is also establishing itself as a safe pair of hands for outsourced post, and for collaborations with established premium facilities in key markets around the world.

That brings challenges, of course. Global collaboration demands strong and secure ways of sharing material. So, too, does the need to deliver highquality domestic work against constantly tightening deadlines. You need to know where all your content is, how to get it to where it is needed, and how to secure it along the way.

EMBRACING HYBRID SOLUTIONS:

All the talk over the last few years has been around the cloud and we have seen many of our customers embrace it fully. However, it is not a solution for all (yet): if teams need a specific workflow, have limited connectivity to the cloud or are dependent on a lot of egress, the cloud may not offer a seamless and costeffective solution.

As you would expect, the likely solution is going to be hybrid, with a mix of storage on the ground – at a central facility and perhaps additional locations – along with some in the cloud. That could be the longterm archive, at least as a starting point.

What is clear is that the time is ripe for a completely fresh look at the way the post industry organizes itself. Start by taking a clean sheet on the workflows you need to deliver quality services that will make you money. Once you know how you want to work, organize your content flows to support that.