The Mayfair Group
TheMayfairGroupLLC.com
“The Empathy, Always collection has become one of our most iconic staples,” says Mayfair Group founder Sam Abrahart. It sends a powerful message and is a great reminder for anybody who wears or sees it.” Mayfair's seriousness about its mission to help spread awareness and destigmatize mental health hasn't lessened any sense of fun in its designs though—if anything, it fuels it. And that’s made this brand a bona fide celeb fave. Sweatsuits featuring phrases like Your emotions are valid” and doodled-on crewnecks have been spotted on everyone from Jennifer Lopez to Bella Hadid. The good vibes extend beyond the clothes too: This past spring, Mayfair launched a therapy fund in partnership with MyWellbeing, a mental health organization that matches people with behavioral health providers.
The Local Love Club
TheLocalLoveClub.com
If the phrase "You can sit with us" were a fashion brand, it would be the Local Love Club. Founder Maeve Reilly was bullied growing up, and her brand of sweatsuits was conceived as one way to flip the script. "It's really important for me to use my platform to help spread positivity through clothes that are wearable, comfortable, and relatable," she says. (One example? A super-soft sweatshirt with the phrase "Love More World Tour" printed on it.) Beyond making inclusive clothing, Reilly also donates a portion of the brand's proceeds to the Kind Campaign, a nonprofit that brings awareness to and aims to prevent girl-on-girl bullying.
IDONTMIND
IDontMind.com
IDONTMIND crew, $65, wristband, $5, shop.idontmind.com
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DREAM-SCROLLING FOR DINNER
With young people in the grip of a cost-of-living crisis, TikTok creators are turning grocery runs into rich-girl-coded productions - and followers are eating it up. Krista Diamond digs into what happens when a cart full of staple goods becomes a clout metric.
Young Love in Atlanta
WE TOOK OUR COUPLE SPOTTING SERIES DOWN SOUTH.
THE NEW C-SUITE 2024
Progress. Itâs a word that, in 2024, gets thrown around a lot. Especially when it comes to representation across all sorts of roles at all sorts of companies, including, crucially, at start-ups. Yet...people of colorâand specifically women of colorâstill donât often get the chance to even enter the conversation. Over the past few years, less than 1 percent of venture capital funding in this country has gone toward women of color entrepreneurs. (Making matters worse, funds that are geared toward supporting these women have become targets of anti-affirmative-action groups, forcing at least one to shut down entirely.)
Revenge Dressing
Model and content creator Olivia Ponton is giving you permission to bring everyone who's ever wronged you to their knees with these simple yet very effective styles.
HOTTER Than DRAGON FIRE
Itâs very likely that no matter where you are right now, thereâs a copy of Fourth Wing nearby. Probably one of Iron Flame too. Both books, by romantasy queen Rebecca Yarros, topped every bestseller listâand absolutely ignited BookTok, spawning a rabid fandom that cannot get enough of badass heroine Violet Sorrengail and her relationship with fellow dragon-rider Xaden Riorson. Honestly, whatâs not to love? Thereâs extreme adventure. Absurdly high stakes. Wildly hot sex. And the promise of a lot more, starting right here, with this exclusive first excerpt of the seriesâ third book, Onyx Storm. Friends, get your daggers ready. (IYKYK. If you donât, prepare to get obsessed.)
RACHEL ZEGLER
She won a Golden Globe for her first major film role, in West Side Story. She took on a beloved franchise and made the newest Hunger Games a hit. She became a bona fide Disney princess with 2025's Snow White. And now the 23-year-old is checking a new career milestone off her bucket list: Broadway. Here, she chats with her Romeo + Juliet collaborator Jack Antonoff about it all.
Your Holiday Brunch Requires a Panful of These Treats
A gooey, coconutty gift to you and yours from Tik Tok-viral chef Tuá» Nguyá» n.
We Need to Talk About ADHD in Young Women
We've been excluded from this conversation for a long time...and we're suffering because of it.
Go Ahead - Plan a Trip Around the Northern Lights
Because we're in the midst of a solar maximum (yup, we had to google it too) that's expected to end soon and this is the most intense and most accessible the aurora borealis will be for years. These stunning under-the-radar spots will grant you the best, least crowded views.
I Got My Tubes Removed and It Was the Most Liberating Experience
With reproductive health care ever at risk in this country, could this be the future of birth control?
