Place Vendôme has attained iconic status as the world’s cradle of jewellery-making — the Paris address is home to all the established jewellery maisons, each deeply rooted in its own heritage and know-how, each with its own distinct style and way of storytelling. And at the helm of each maison is undeniably a discerning mind who truly understands the brand, and is able to steer it into the future.
The 165-year-old maison Boucheron boasts not one, but two, power women at the top. CEO Helene Poulit-Duquesne and creative director Claire Choisne are the only female duo at Place Vendôme. According to Poulit-Duquesne, this “allows for more empathetic leadership,” and she believes that this, along with generosity within the management style and its incorporation into the service offered to clients is what differentiates Boucheron from other maisons. Being women, the duo can personally attest to the wearability of their creations. “We always test out prototypes on ourselves before officially launching them,” says Poulit-Duquesne. “Not only to see whether something can be modified or improved, but also to ensure that the piece [is comfortable].”
Beyond that, however, Poulit-Duquesne and Choisne, who joined the house in 2015 and 2011 respectively, share the same vision for the maison. “Both Claire and I are very close, and we are obsessed by innovation and progress,” says Poulit-Duquesne. “But we also consider it our duty to respect the past and follow in founder Frederic Boucheron’s footsteps. It is our responsibility to maintain our position as the most stylish and cutting-edge French high jewellery maison by staying one step ahead and always innovating.”
ãã®èšäºã¯ ELLE Singapore ã® November 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ ELLE Singapore ã® November 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
in Conversation
Cartier creative director MARIE-LAURE CÃRÃDE delves into the Maisonâs haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.
the inner lives of clothes
COMPELLING FASHION DOESN'T HAVE TO BE OSTENTATIOUS OR OVERTLY CONCEPTUAL, BUT IT DOES NEED A clear identity AND character OF ITS OWN.
SPIRIT OF Samba
ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.
What dreams May Come
Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.
OF WOMEN & SINGAPORE
From fashion trends that capture the cultural zeitgeist, to introspective opinion pieces about a life best lived, fashion historian NADYA WANG charts 31 years of ELLE Singapore history through its pages.
SPA AWARDS 2024
50 WINNING BEAUTY TREATMENTS TO GET YOU LOOKING FABULOUS FROM TOP TO TOE.
JAPAN CALLING
Dive into Japan's perfect mix of tradition and modern flair, with dreamy hotels and restaurants that make for the ultimate quick escape.
A cultural Conversation
With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.
Colours of perfection
FRANCK MULLER shows its Love for Asia Pacific with a new region-exclusive watch thatâs dressed up in the decadence of a rainbow.
Just a hint
CONSPICUOUSLY MORE UNDERSTATED THAN THEIR GEM-SET COUSINS, THESE SUBTLE rainbow-coloured watches ARE NO LESS DEFIANT IN THEIR INSISTENCE ON OPTIMISM AND STYLE.