Dressing for REAL LIFE
ELLE US|March 2023
Inside the stealth brands that are helping ambitious wornen develop anew form of UNMUOKIN MH CSSINE,
Karthleen Hou
Dressing for REAL LIFE

Hailey Bieber presumably has access to every piece of designer clothing she could possibly want. Yet when given the opportunity to flex her design skills, she skipped the sequins and ball gowns and instead dreamed up double-breasted overcoats, long-sleeve tees, and pleated trousers. Her capsule collection with Wardrobe.NYC came about because even she felt like she was missing “forever go-to essentials,” as she told Net-a-Porter. It’s not just Bieber. Many in her cohort—like Kendall Jenner, Emma Chamberlain, and Kaia Gerber, as well as plenty of non-celebrities—have been drawn to wardrobe staples from contemporary, minimalist brands created in the past decade, such as Anine Bing, Toteme, The Frankie Shop, and Raey. They’re doing big business, too, with The Frankie Shop pulling in over $40 million in 2022 net sales and 100 percent year-over-year growth.

この記事は ELLE US の March 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は ELLE US の March 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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