A South Beach date-night sunset-inspired Lulu Cordero when she was creating the label of her cult hair care line's Forbidden Oil. Featuring a bright sun and palm trees, the packaging design, just like Cordero's decision to keep manufacturing based in South Florida, was highly intentional.
"I started Bomba Curls out of my house, using generational recipes passed down from my mother.
The community received us with open arms," says the Afro-Dominican founder. After retailers like Nordstrom picked up the brand, production went from just dozens to up to 15,000 units per month, and Cordero considered moving Bomba Curls for distribution reasons. In the end, she decided to keep it in Miami.
この記事は ELLE US の October 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は ELLE US の October 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Peer Into Our Crystal Ball
And behold the future of your skin, hair, and body. The ELLE beauty team talked to experts to learn about the most exciting innovations ahead.
THE BIRTH OF THE LITERARY IT GIRL AESTHETIC
A new book brings Joan Didion, Eve Babitz, and their still-influential style into focus.
Love Lessons - JOHN DAVID WASHINGTON
The actor and former pro-athlete - star of Tenet, The Creator, and now The Piano Lesson, in select theaters November 8 - talks about facing his fears, being ghosted, and meeting one actual ghost.
KYLE'S WORLD
Front-row fixture and budding designer Kylie Jenner expands her growing empire.
Kesha Frees Herself
With a new album, her own record label, and a 10-year plan to upend the music industry, the liberated pop star says anyone with \"deep, dark secrets better run.\"
Making Her Own Way
Actress Nico Parker is shining by embracing her individuality.
WHERE THE WORLD'S BEST SKIERS GO
From the steepest slopes to luxury spas, find your spot.
EMPIRE STATE OF MIND
A new launch from Michael Kors celebrates the beauty and grit of New York City.
OUT OF OFFICE
For Agua by Agua Bendita, resort isn't merely a season—it's a lifestyle.
Fringe Fantasy
Alessandro Michele gets into a '60s groove with the Garavani Nellcôte bag from his debut collection for Valentino.
