Inspired by the serene and majestic Himalayas, Jessica Jayne’s homegrown beauty brand Pahadi Local has been sparking the conscious beauty movement in the country since its inception in 2016. The soothing song of the hills can be found in their concoctions of creams, oils and cleansing balms. With long-term sustainability goals, Pahadi Local aims to make mindfulness intrinsic. Jessica Jayne speaks to ELLE about the benefits of making the mountains a part of your beauty routine.
ELLE: The Indian beauty industry is cluttered with so many beauty brands. What makes Pahadi Local different?
Jessica Jayne (JJ): What we say and communicate about Pahadi Local is exactly what we are. And what we genuinely are is made in the mountains. We’ve strived hard to preserve the trust and authenticity placed in us by our consumers by staying close to the source. Honouring and staying true to our principles has allowed us to create a unique space for ourselves. In this dynamic industry, I suppose this time-honed integrity of provenance and the product speaks for itself.
ELLE: Your ingredients are specially sourced from the Himalayas. Why did you choose this specific region?
この記事は Elle India の June 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Elle India の June 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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