MAGIC MICRO

Urmi Dande gets an expert to weigh in on whether microencapsulation is the next big thing in the makeup industry

One thing we can all agree on is that there are too many options out there when it comes to skincare. And because innovation is the key to staying ahead of the curve, brands never shy away from incorporating new techniques in their formulas. Over the years, we’ve witnessed unique ingredients, colours, and textures of skincare, and now microencapsulation is creating a buzz.